Rational thinking is the way to milk a risk that pays well, on the good the risks brings you, on the contrary to good things the risks bring you and all of the objective trimmings that go with it. However, to use risk productively, you must look at all situations with cold objectivity, logic and honesty. In light of that, this will be an easy to read and apply article with enough words to give it good, useful meat and potatoes advice. Sure, inert advice tells you to take the wildest risks possible. Good, workable advice tells you to take the risk with the most sure return on investment. The good, workable advice is the advice this article will give. Let us face it, only genuine losers take too much risk, especially irrational long shot type lottery style risks when we really look at objective business thinking. Winners only take rational risks that do have good returns on investment in the long run and sometimes long run and short run combined.

I am not always saying that everything is cut and dried easily measurable, but, I am saying indeed that things are progressing when they are working rationally, not perfectly, but rationally. Think about it, only those who do not succeed in any genuine way expect consistent perfection, those who do win, seek rationally workable success and not consistent perfection in any situation. I did not say the word “almost” either, for that only counts in hang grenades and horseshoe throwing games. What counts is what rationally counts as success and that requires a certain amount of “imperfection” and risk. In fact, the ultimate imperfection is the concept of risk, so get “perfect” out of your mind and achieve the kind of success I am talking about. The only concept of perfection that genuinely counts in fact is when you do succeed and come in “in the black” or get past the gauntlet of failure. That is the secret, that is the goal. Nothing succeeds like success.So, irrational thinking is thinking that long shot risks will pay off, especially suicidal risks. Suicidal risks are the most ridiculous kinds of risk unless there is a rational method of motivation involved to create a win through super human efforts. For example: There was once a warrior chief who put all his men in boats carried them to the shores of the enemy and burnt the boats when he got there, and said “we win or we die” or something to that effect. With that kind of motivation and strong objective reason to succeed, a “suicidal risk” may possibly be rational with proper motivation and success attained. But generally, they are not rational, logical or realistic. The best laid plans are always the best thought out plans based on objectively logical principles no matter what. But, sometimes, that element creeps in whether it is liked or not, and motivation works with reasonably used emotional, physical and spiritual energy that makes success possible in those conditions that a more powerful opponent may lack. In that vein, I would like to mention here that some of the best “super bowl” games in professional football, most of the best championship games in basketball were like that and all of the best moments in sports came through that. So in the next paragraph, I will say this:

There is no such thing as no risk, but success comes in all shapes, concepts and sizes. Big and small, major and minor and all that counts. Some success has risks, some does not have much risk. But know this for certain, all attempts are a risk until you do succeed. There are many chances to act, and just as many to succeed. But the what, how and why are purely up to anyone who does it. Where and who are incidentals, but the what, how and why are the backbone to the wishbone that the who has. Where it happens, if it is a big success ends up history. But where it happens, until that big success is only potential. Wherever it is, is where you milk a good risk and create success through effort, whatever it may be and why you are doing it. To milk a worthwhile risk, motive is all important. You have to know the why to create the rest.

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